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Winning the Story Wars / Why Those Who Tell (and Live) the Best Stories Will Rule the Future

Door: Sachs, Jonah

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ISBN: 9781422143568
Uitgever: Harvard Business Review Press
Taal: Engels
Categorie: overig diverse
Details: 2012, 288pp, Grote hardcover met stofomslag in nieuwstaat. Het boek kan door de brievenbus. Met evt. nog een vergelijkbaar boek erbij
Extra informatie: Why those who tell - and Live - the best stories will rule the future. Argues that only those brands that tell values-driven stories through the right channels will revolutionize marketing. The author systematically breaks down how communicators can go beyond the sell by creating stories that inspire people not just to listen, but to proselytize. Trying to get your message heard? Build an iconic brand? Welcome to the battlefield. The story wars are all around us. They are the struggle to be heard in a world of media noise and clamor. Today, most brand messages and mass appeals for causes are drowned out before they even reach us. But a few consistently break through the din, using the only tool that has ever moved minds and changed behavior--great stories. With insights from mythology, advertising history, evolutionary biology, and psychology, viral storyteller and advertising expert Jonah Sachs takes readers into a fascinating world of seemingly insurmountable challenges and enormous opportunity.
€ 8.95

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